August 9th, 2010
Email Marketing For Restaurants
There’s no question about it: If you own a restaurant, you want repeat business. Consistently serving good food and providing excellent service is a huge part of fostering customer loyalty. However, it never hurts to stay in touch with your customers and remind them to come back. E-mail marketing is one of the most powerful and cost-effective ways to do just that.
If you make a point of collecting your customers’ e-mail addresses, are you utilizing this list effectively?
A direct email to your past customers can quickly and easily invite them back for a new item on the menu. You can also send coupons, extending a discount on a few specially selected items. Highlight your catering services, or let them know about your private meeting and event dining space. I received an email from a restaurant that we go to fairly regularly letting us know about a “kids eat free dinner Tuesday” special. This is great! If I had not received an email , I never would have known!
A nicely done custom newsletter delivered each week, or even once a month can “paint a picture” to customers of the restaurants many offerings. Maybe your customers weren’t even thinking about going out to eat before they received your e-mail, but now that you’ve reminded them of your fine cuisine and made them hungry, there’s a good chance they’ll show up at your restaurant for dinner.
In short, keeping in touch with your customers through e-mail is powerfully effective and costs very little in comparison to other internet marketing services. If you’ve been searching for a way to dramatically increase your restaurant’s business without breaking your budget, please give Peachtree SEO a call today.
August 6th, 2010
Americans Spend More Time on Social Media Than Email
A new survey puts some hard numbers to what everyone knows to be true:
In June 2010, the average American spent 22.7 percent of their Internet time on social networks (up from 15.8 percent in June 2009), 10.2 percent of their time playing online games (up from 9.3 percent this time last year) and just 8.3 percent of their time checking and replying to emails (down almost 30 percent year-on-year).
“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities — social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin in a report released on August 2.
Nielsen
Read the full article here:
http://news.discovery.com/tech/social-media-online-gaming-rule-lives.html
As a small to mid-size business owner, what this really means is that your marketing mix needs to incorporate social media and search marketing. Keep your eye on the customer!
Review the Social Media services we offer in full.
