Things I usually do first when I go online: 1.) Log in to Gmail 2.) Log in to Facebook 3.) Log in to Twitter. Will I add a number four on the list? Perhaps, Google+1? Wait, I can do that via logging in on Gmail!
After months of speculations, Google finally launched its social platform called Google+. Google has launched this using a domino effect approach which is fit for a new social networking site. Every new member of Google+ received 500 new invites! And when a user gets free invites, it’s usually sent out. This is how a brilliant social network grows – it grows by managing and nurturing itself. Very dynamic and versatile on Google’s part.
While Google has added a social plugin tracker for Google Analytics to view what pages were Liked, Tweeted, and +1′d, it remains to be seen if Google+ will pave the way to a better social media analytics tool. Can Google finally trample Facebook with a reliable and accurate social media analytics to measure ROI from social media campaigns? Wait until Google ads appear on every Google+ account. And if Google+ becomes a success, expect the search giant to produce where Facebook has failed – measure social media ROI.
Another issue that matters is how Google+ will benefit small and medium businesses. As Google Places and Google Offers are about to compete with Foursquare and Groupon, I expect that Google is just warming up to integrate their new products and turn it into a seven-headed Hydra of the Internet.
So far, Google+ has been getting a huge amount of buzz across the Web. It’s been well-received and circles are already forming! Even Mark Zuckerberg is checking Google+ out. Forget Google Wave and Google Buzz. Google+ gives us a fresh approach to leverage search and social to enhance businesses.
on Friday, July 1st, 2011 and is filed under Digital Advertising, Facebook, Foursquare, Google, Google Analytics, Groupon, Social Media Marketing, Social Media ROI.
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