August 29th, 2011
Google Chairman Eric Schmidt thinks Google+ is your ID on the Web, and if you’re reluctant to use your real name then you’re not welcome on Google+. That’s really how it sounds when Schmidt answered NPR’s Andy Carvin’s question during the International TV Festival on how Google justified its name policy when it won’t only raise privacy issues but safety concerns as well.
It’s really an interesting issue. Why? First, Google+ only wants to accomodate real people on their network in order to promote transparency and avoid malicious accounts and accounts with pseudonyms. Second, as much as Google+ wants to open and public, it also gives the Internet instant information about you. In a nutshell, such name policy is a double-edged sword.
Carvin mention that Schmidt says that “G+ was built primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information,” Carvin wrote in a Google+ post. Regarding people who are concerned about their safety, he said G+ is completely optional. No one is forcing you to use it. It’s obvious for people at risk if they use their real names, they shouldn’t use G+. It would be better if we knew you were a real person rather than a dog or a fake person. Some people are just evil and we should be able to ID them and rank them downward.”
If you’re not on Google+ yet, content curation has been great and sporadic there. Google wants to put a premium on content, not just any content, but genuine “social” content. Like what they’re doing with the search results by implementing the Panda update, Google is bent on changing the social media landscape by promoting transparency albeit privacy issues. And genuine content means that it only wants real accounts on Google+.
Indeed, the Internet has become a destination-location as social platforms experience rapid growth. And as the Internet becomes more social, it’s not only the issue of privacy that has emerge has a primary concern, your social account is now part of your offline ID. Gone are the days that you can take a stroll on the Web as a dog (no pun intended), you are now liable for what you write, post, or transact within the social web.
Google wants to leverage from information that it can attain from its growing userbase, it wants to be your ID on the Internet. Google Offers and Wallet are going into full swing soon, Google wants to project transparency and “publicness” to a certain extent. With this in tow, Google+ intends to be an identity service. But with all genuine user info in Google’s grasp, you have to wonder – who’s servicing who?
Tags: Andy Carvin, Eric Schmidt, google, social media
Posted in Facebook, Google, Internet Marketing, Online Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing | Comments Off
August 25th, 2011
Every social network needs a search engine.
You have 10,000 fans on Facebook. You feed them blog posts, promote new products through contests, and give freebies. Your user engagement levels are high! But wait, how did those users (which became instant fans) knew about your Facebook page again?
According to the findings of analytics tool for Facebook called PageLever, search engines are major traffic drawers for Facebook pages. The study analyzed 1,000 pages that have at least 10,000 fans. PageLever’s study showed that 34% of all external referrals are from search engines. Google lead all engines with 27.57% of all external traffic that leads to Facebook pages. Google sends more than 10 times the traffic than Bing which partnered with Facebook to enhance their social search conquest.
However, this means that 27% of pageviews doesn’t come from Google, but 27% of external referrals are from Google (Social SEO is still quite complicated for some, isn’t it?). Facebook reports both pageview-internal-referral-sources (users coming from elsewhere within Facebook) and pageview-external-referral-sources–these are just search-engine-percentages of total-external-referrals.
Aside from search engines, one of the most notable traffic drivers is YouTube which beat the overall referral percentage of Bing. With Google enhancing content curation on Google+ and utilizing the +1 button, expect Facebook to enhance its user interface to achieve higher internal referrals more than external referrals from Google.