What is SEO?
Basically, SEO – or search engine optimization – is the process of optimizing your website for the search engines. In other words, we are making sure that your website is ranking high when someone is searching for a product or service that you offer.
How does SEO work?
Search engine optimization employs many techniques to get your website ranked, but fundamentally it is a two-step process. The first step involves analyzing your current market, and determining the kinds of search engine terms you would like your website to rank for. The second step involves doing the actual optimization.
You need to make sure that your website:
- Contains what people are looking for. It needs to have valuable and unique content.
- Other websites need to be talking about it, and “linking” to it.
- Is updated on a regular basis.
What is Local Search?
Local search is the same thing as Google or Yahoo maps features. When the search engine can determine that the searcher is looking for something local, it will generally populate a list of results on a map.
How does Local SEO differ from traditional SEO?
With traditional SEO, the focus is on a specific search term. Local SEO focuses on a specific city or area applied to the search term. The content of the website must indicate that the site is a business in the area that the user is searching in.
More recently, Google introduced what is known as a place page. These pages represent local businesses and generally appear at the top of the search results. So, for a locally based business, ranking well in these results is extremely important.
With local SEO, the factors that affect your ranking in Google Places vary from traditional SEO. Things like citations, reviews and the actual Google Places listing play a critical role.
I have an ad in the local directory. Do I really need local SEO?
Local directories are losing significance as more and more people start using search engines – primarily Google – to shop around. One recent study shows that 90% of internet users research online before purchasing anything locally. Being highly visible on local listings, whether in Google, Yahoo or Bing, means more clients stepping into your physical location and more local people calling your office.
Why Peachtree SEO?
Peachtree SEO employs over 25 highly trained staff members, which means we can hit the ground running on your project. We deliver exhaustive reports to measure our progress constantly. Additionally, at Peachtree SEO, we do not have a contract or lock-in period – we want our results to speak for themselves.
How much does it cost?
We price our plans based on market size and competitiveness, depending on your specific goals. Visit our pricing page, or contact us for more information.