February 1st, 2012
Search Ad Budgets Expected To Increase in 2012
It seems search marketing is still growing amidst the increasing trend of social advertising. A study from eMarketer announced that search ad budgets will increase by 27% in 2012. The study also shows that search ad budgets will hit $30 billion by 2016. Google remains to on top of the heap overwhelming Bing and Yahoo. As the US elections and Summer Olympic Games happens this year, search ad spending will maintain a strong yet steady growth this year.
Image via eMarketer
Google still remains the king of search advertising. It’s expected that Google’s revenues will be the one to increase quickly in 2012 among the top three search sites. While Microsoft’s growth rate is expected to transcend Google through 2014, Google still holds nearly 10 times Bing’s search ad revenue with $20.28 billion against Bing’s $2.21 billion.
The overwhelming trend of Facebook ads and other forms of social media advertising has not affected Google’s hold on the search ad market and will remain firm in the US. Google is expected to improve its engine by the recent social integration with YouTube and Google+. eMarketer predicts that Google will cover 77.9% of all US search ad revenues, and in 2014 will be 79.8% as Yahoo and AOL drop some shares. eMarketer’s study is based from meta-analysis of data from online advertising trends, company reports, and research agencies.
November 1st, 2011
Google Launches “Why These Ads?” for Enhanced Ad Targeting
Google is now really thinking like a social media platform and is giving more control to users.
As businesses embrace more social strategies to increase brand awareness and bolster ROI, Google is releasing a more customized approach to its ads. The search engine giant aims to use the “Why These Ads?” link beside an ad to inform a user how relevant and substantial a particular ad is. The new section will appear on its ads preference center in order for users to manage which display ads are relevant to them and intend to view while blocking ads from certain advertisers. Customization is more of a strategy than an “option” nowadays especially for social platforms, but Google sees the value of a more personalized approach to ads. As Google releases Google + business profiles soon, customizing ads will add value to every business.
Here’s what Google has to say about its new and improved ad preference features:
Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the “Why these ads” link next to ads on Google search results and Gmail.
Check out the video below for more on Google’s new features
My Take
Local ad targeting improves the visibility of a business. For instance, if you’ re having a vacation in Italy and then you searching for pizza, don’t expect Papa John’s or Pizza Hut to appear on the results. This is one example of how Google wants to promote relevant ads, I’d like to think of it as “regionalized ad targeting” which really increases relevance of ads. Not only will it entice local businesses to advertise but the ads will reach its potential customers. After all, ads should pinpoint potential customers rather than being ignored by users who don’t belong to a business’ target niche. Google’s social approach for more “transparency” in advertising will certainly be a great enhancement to Google Offers when it rolls out worldwide.
