Archive for the ‘local SEO’ Category

Why Google+ Is Now Essential To Your SEO Strategy



Google’s social network, Google+, has made a lot of buzz last year and it seems the latest social network is showing progress. While social network giant Facebook has now over 800 million active users, Google+ shows a lot of promise in terms of SEO functionality, and perhaps, the linchpin to one of the most popular buzzwords around -Social SEO.

So what’s the latest on Google+? Experian Hitwise recently tweeted that “Google+ total US visits reach more than 49 million in Dec-11, biggest month to date & up 55% compared to Nov-11 ow.ly/i/oT3R” It’s remarkable that Google+ doubled its traffic in just a month.” An analyst also said that if Google+ sustain its momentum, it will reach its target of 400 million users by the Q4 of 2012. It’s not far from happening because the proliferation of the Android platform has been on the rise as well. The strong sales of Android mobile devices coupled with its Google integration makes it a lot easier for users to get acquainted with Google+.

Aside from the tremendous growth of Google+, the social network is showing functionalities that can enhance SEO. If you already have a personal Google+ page then try googling yourself, don’t be surprised if your G+ profile page is in the top 5 results. Google+ promotes the use of hashtags as well. Google is known for putting a premium on quality and relevant content so it’s a no-brainer that Google+ wants to generate quality user-generated content using hashtags. Check out the post from Cyrus Shepard of SEOMoz, Shepard also said that Google+ is “incentivizing” inbound links which improves the quality of content online publishers feed the Web.

With these in mind, it’s obvious that Google+ is embracing a personal approach in order to increase its numbers while creating new ways to innovate SEO. So don’t be surprised if clients will ask you to place a Google+ thumbnail on their landing pages. Google+ is just starting to create new strategies to improve your SEO strategies through Social SEO.

So as Google+’s numbers continue to increase, are you convinced to include Google+ to your SEO strategies? What are some ways you can leverage Google+ to augment SEO strategies?

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Study Shows Where Consumers Search for Local Business Info



More good news for SEO. While more business owners are slowly embracing strategies in the age of social business, customers are still leaning on the old reliable for local business information. Most local businesses like restaurants and bars will likely to put up a Facebook page or a Twitter account but old reliable tools like SEO and word of mouth still brings the revenue for them.

In a study conducted by the Pew Internet and American Life Project, the Internet is the top choice for local business information, followed by print media like newspapers and third is word of mouth. The surprising thing about the study is that even though social media networks are increasing in popularity, customers aren’t really depending on Facebook or Twitter whenever they look for information about a local business.

The study was conducted among over 2,000 adults with ages from 18 and older. 51% of adults who search for content about restaurants and bars use the Internet. 38% of the demographic use search engines to find local restaurant information. A meager of 3% check social networks for local business info.

It seems customers think useful content is really found when you use a search engine rather than check a Facebook page. Content wouldn’t be limited to a business’ website, reviews and ratings from sites like Yelp and Google Places listings increase a local business’ visibility in the SERPs as well. Of course, social media isn’t a fad, but it’s not replacing SEO. Social search is still in infancy stages, it’s up to Google to enhance the very idea and turn it into substantial marketing tool for local business owners.

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