August 9th, 2010
There’s no question about it: If you own a restaurant, you want repeat business. Consistently serving good food and providing excellent service is a huge part of fostering customer loyalty. However, it never hurts to stay in touch with your customers and remind them to come back. E-mail marketing is one of the most powerful and cost-effective ways to do just that.
If you make a point of collecting your customers’ e-mail addresses, are you utilizing this list effectively?
A direct email to your past customers can quickly and easily invite them back for a new item on the menu. You can also send coupons, extending a discount on a few specially selected items. Highlight your catering services, or let them know about your private meeting and event dining space. I received an email from a restaurant that we go to fairly regularly letting us know about a “kids eat free dinner Tuesday” special. This is great! If I had not received an email , I never would have known!
A nicely done custom newsletter delivered each week, or even once a month can “paint a picture” to customers of the restaurants many offerings. Maybe your customers weren’t even thinking about going out to eat before they received your e-mail, but now that you’ve reminded them of your fine cuisine and made them hungry, there’s a good chance they’ll show up at your restaurant for dinner.
In short, keeping in touch with your customers through e-mail is powerfully effective and costs very little in comparison to other internet marketing services. If you’ve been searching for a way to dramatically increase your restaurant’s business without breaking your budget, please give Peachtree SEO a call today.
July 11th, 2010
A quick comment…this post has virtually nothing to do with SEO.
Lots of people ask us who we recommend for the creation of website forms. When you require more customization than is easily done with a standard Form Plugin in WordPress, or perhaps you have no existing web form
First of mind is the biggie….AWeber. We won’t address this in detail, but suffice to say, this is the leading technology used by the majority of online businesses and internet marketeers. Learn more about their form offerings at:
The only possible knock on Aweber is that it is not free – and that isn’t always a bad thing. A nice alternative to Aweber is Wufoo.
Wufoo is incredible easy-to-use, and yet, powerful as well. They offer a “get started” option for FREE. This allows you to create 3 forms or reports, with up to 100 entries per month. This may be all a new business would need. Beyond this, they offer paid options to meet any businesses needs.
Wufoo forms are created online, in a simple step-by-step creator. It’s so easy my mom could do it!
We use Wufoo forms with customized FaceBook pages all of the time. New customers who have yet to build their customer list, typically do not have an Aweber account. We start them off with Wufoo!