February 7th, 2012
Super Bowl XLVI Proves Increasing Use of Mobile Internet
It was a great Super Bowl game again this year, and the digital world was once again involved in a big way. Super Bowl XLVI had the most number of tweets for a sporting event, Twitter feedback reached 12,233 tweets per second when the Giants were triumphant over the Pats. And as fans cheered for their teams, search engine activity was climbing as well. Google reports on their blog that people were both watching the game while busy talking about it online through their mobile devices. It only shows that people are really accessing the Web via mobile.
Among the top trending searches on Google were: Giants, Patriots, Madonna, Tom Brady, and Halftime show. Google’s Jeffrey Oldham says that 41% of searches related to Super Bowl Ads came from mobile devices. Famous Super Bowl ads were being viewed over at YouTube more than 30 million times before the event. M&M’s, GoDaddy, and Acura were the top popular commercial in terms of Google search queries. check out the infographic below by Google for more Super Bowl XLVI online activity.
January 26th, 2012
Google’s New Privacy Policy Signals Product Integration
Google’s great integration scheme will take place in March. The new privacy update will finally allow its products such as Gmail, YouTube, and Google+ to be integrated and complement user experience. Google is condensing its 70 privacy settings and turning it into a single comprehensive and more transparent document. This move will enable users to use Google products through an integrated user platform.
Google aims to provide user more transparency and options, as well as, improve usability with Ads Preferences Manager and Google Analytics Tool. The great thing about the announcement is that Google will not share your personal information without your permission.The Google+ Search Plus Your World initiative last week plays a crucial role in Google’s worldwide privacy revamp.
Google knows how to put a premium on content. Nothing is random in today’s social web. What Google is doing now is a more tailored social search for results, ads, and other relevant things for you. The only thing we’re anticipating is for Google to launch an Open Graph of sorts for developers to be prolific on Google+. With tons of user information in their database, will Google eventually allow Google+ to be more open for marketers and businesses to utilize?
