Anderson Air LLC has been a client of Peachtree SEO for 2 years. As our flagship contractor, the results at Anderson Air have helped us educate a number of contractors in the value of search optimization and social media marketing.
Client Background
Anderson Air is a family-owned and operated heating and cooling company located in Pensacola, FL. Sean Anderson, President, grew up in Pensacola, went to Escambia High School, and on to college at Florida State. After 2 tours in the US Army, he returned home to Pensacola to build his HVAC business on the same strong ethics and principles he learned in the military. Anderson Air has roots in the Pensacola community, but would that be enough to build a successful business in a very competitive market?
In the highly competitive air conditioning market, marketing and branding are not only the key to become a leader, they are critical to business survival. While Sean is an expert in the heating and cooling business, he knew he needed help in building his business online.
The Challenge
Sean hired the team at Peachtree SEO with one goal – “Make me #1 for all the terms that matter on Google.”. With no website or online presence, Sean knew that the results he wanted could take several months.
Peachtree SEO designed and developed a simple, yet effective website that fit his business. Customers looking for a heating and cooling company don’t want a flashy website – they want to learn about the potential contractor and quickly decide whether to call and learn price / availability.
The competition for heating and air contractors in Pensacola, Florida is fierce. With dozens of companies, the key to success is widespread visibility on major search engines and social networks. Peachtree SEO worked with Anderson Air to identify roughly 35 terms that were relevant for their business. The new website was designed to target these core terms and to convert visitors into calls and/or emails.
Sample Rankings
12 #1 rankings on Google
11 #1 rankings on Yahoo
14 #1 rankings on Bing
Over 40 Page 1 Listings on Google!
Prominent position in numerous Google Local Maps results.
Results --May 17th, 2010 --> Click to Enlarge
Results --May 17th, 2010 --> Click to Enlarge
Results Delivered
Anderson Air receives 40-50 calls per month from their online visibility, and is able to convert over 50%. In a business where time is of the essence – customers make a purchase decision very quickly. Heating or cooling is a necessity not a luxury. It is critical to be found WHEN the prospect is in need of your service. Peachtree SEO gave Anderson Air the widespread visibility online – Google, Yahoo, Bing, FaceBook, to generate real-time business leads while building the long-term brand.
