February 7th, 2012
Super Bowl XLVI Proves Increasing Use of Mobile Internet
It was a great Super Bowl game again this year, and the digital world was once again involved in a big way. Super Bowl XLVI had the most number of tweets for a sporting event, Twitter feedback reached 12,233 tweets per second when the Giants were triumphant over the Pats. And as fans cheered for their teams, search engine activity was climbing as well. Google reports on their blog that people were both watching the game while busy talking about it online through their mobile devices. It only shows that people are really accessing the Web via mobile.
Among the top trending searches on Google were: Giants, Patriots, Madonna, Tom Brady, and Halftime show. Google’s Jeffrey Oldham says that 41% of searches related to Super Bowl Ads came from mobile devices. Famous Super Bowl ads were being viewed over at YouTube more than 30 million times before the event. M&M’s, GoDaddy, and Acura were the top popular commercial in terms of Google search queries. check out the infographic below by Google for more Super Bowl XLVI online activity.
February 1st, 2012
Search Ad Budgets Expected To Increase in 2012
It seems search marketing is still growing amidst the increasing trend of social advertising. A study from eMarketer announced that search ad budgets will increase by 27% in 2012. The study also shows that search ad budgets will hit $30 billion by 2016. Google remains to on top of the heap overwhelming Bing and Yahoo. As the US elections and Summer Olympic Games happens this year, search ad spending will maintain a strong yet steady growth this year.
Image via eMarketer
Google still remains the king of search advertising. It’s expected that Google’s revenues will be the one to increase quickly in 2012 among the top three search sites. While Microsoft’s growth rate is expected to transcend Google through 2014, Google still holds nearly 10 times Bing’s search ad revenue with $20.28 billion against Bing’s $2.21 billion.
The overwhelming trend of Facebook ads and other forms of social media advertising has not affected Google’s hold on the search ad market and will remain firm in the US. Google is expected to improve its engine by the recent social integration with YouTube and Google+. eMarketer predicts that Google will cover 77.9% of all US search ad revenues, and in 2014 will be 79.8% as Yahoo and AOL drop some shares. eMarketer’s study is based from meta-analysis of data from online advertising trends, company reports, and research agencies.
