Posts Tagged ‘twitter’

Study Shows Where Consumers Search for Local Business Info

More good news for SEO. While more business owners are slowly embracing strategies in the age of social business, customers are still leaning on the old reliable for local business information. Most local businesses like restaurants and bars will likely to put up a Facebook page or a Twitter account but old reliable tools like SEO and word of mouth still brings the revenue for them.

In a study conducted by the Pew Internet and American Life Project, the Internet is the top choice for local business information, followed by print media like newspapers and third is word of mouth. The surprising thing about the study is that even though social media networks are increasing in popularity, customers aren’t really depending on Facebook or Twitter whenever they look for information about a local business.

The study was conducted among over 2,000 adults with ages from 18 and older. 51% of adults who search for content about restaurants and bars use the Internet. 38% of the demographic use search engines to find local restaurant information. A meager of 3% check social networks for local business info.

It seems customers think useful content is really found when you use a search engine rather than check a Facebook page. Content wouldn’t be limited to a business’ website, reviews and ratings from sites like Yelp and Google Places listings increase a local business’ visibility in the SERPs as well. Of course, social media isn’t a fad, but it’s not replacing SEO. Social search is still in infancy stages, it’s up to Google to enhance the very idea and turn it into substantial marketing tool for local business owners.

Google Analytics Real-Time Announced

As the world become more social everyday, it’s a no-brainer if Google comes up with real-time analytics. Yesterday, Google Analytics announced that “real-time” reports will be rolled out to users in 1-2 weeks. Extra tagging will not be a requisite for the real time feature, which will be available on Google Analytics’ new interface and will be placed under the dashboard tab.

The great thing about Google’s real-time analytics is that it can be “integrated” with social media platforms without really integrating it. For instance, if you are about announce a podcast using Facebook or Twitter, you can easily track which social platform is drawing more people to the podcast. For news websites, real-time reports will help them ascertain which articles are getting more traffic than others after tweeting it. Hence, a handful of  news articles can be promoted more.

And for marketers, it’s an opportunity to dry run their social ad campaigns and determine when’s the best time to launch their ads. Google Analytics Real Time will act as surveillance camera of sorts which will show the number of people visiting the site and those who are currently browsing it. Real-time reports will also include:

  • Keywords and type of keywords that lured visitors
  • Platforms or sources that is leading them to the site
  • The number of pages being viewed
  • The Geo Location of visitors

Google has just activated the real-time feature for a number of Google Analytics users, and eventually all users will gain access to real-time reports. But if you’re itching to try Google Analytics Real-Time already, then help yourself and fill this form up:

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