Posts Tagged ‘YouTube’

January 26th, 2012

Google’s New Privacy Policy Signals Product Integration



Google’s great integration scheme will take place in March. The new privacy update will finally allow its products such as Gmail, YouTube, and Google+ to be integrated and complement user experience. Google is condensing its 70 privacy settings and turning it into a single comprehensive and more transparent document. This move will enable users to use Google products through an integrated user platform.

Google aims to provide user more transparency and options, as well as, improve usability with Ads Preferences Manager and Google Analytics Tool. The great thing about the announcement is that Google will not share your personal information without your permission.The Google+ Search Plus Your World initiative last week plays a crucial role in Google’s worldwide privacy revamp.

Google knows how to put a premium on content. Nothing is random in today’s social web. What Google is doing now is a more tailored social search for results, ads, and other relevant things for you. The only thing we’re anticipating is for Google to launch an Open Graph of sorts for developers to be prolific on Google+. With tons of user information in their database, will Google eventually allow Google+ to be more open for marketers and businesses to utilize?

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December 2nd, 2011

YouTube Launches New and Improved Analytics Tool


YouTube has launched a new UI and a sidebar dashboard that is more user-friendly and organized. The new YouTube dashboard consists of buttons like Add Channels, What’s Trending, and Suggested Channels. Another thing we noticed is that YouTube has integrated user accounts with Google+, recent videos shared by your Google+ contacts in their streams will appear on the YouTube landing page as well. YouTube offers users more control due to the fact that more people tend to watch while their online rather than just watch cable TV.

Aside from the visual facelift and improve tool bar, YouTube is replacing its metric, Insight, with YouTube Analytics. YouTube will enable users get detailed stats through the new overview section. Reports will be consolidated by a Data Filter which will allow stats to be filtered according to Geography, Date, and Content. Furthermore, an interactive map will be included in the report which will be tracking the geographic distribution of metrics. This function will be useful in determining which countries your videos are relevant and most-viewed. YouTube’s Ted Hamilton posted some features that will improve YouTube Analytics:

  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.


  • Audience Builders: Discover which videos are driving the most views and subscriptions.


  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.


    • Check out the infographic made by YouTube:

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